Thursday, February 3, 2011

Using Data

I've noticed that it less about what the stat is you are giving, but rather the manner in which it is given. Even a bad stat stated in a positive tone can sound good.

"We are consistently ranked among the top eighty institutions in the world, in the world."

I don't even have any idea if this is good, but it sure sounded nice when he said it with such enthusiasm.

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